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Marketing Innovation

Article thumbnail for TikTok vs REA Group: How Social Media is Disrupting $4,000 Property Ads - Marketing Innovation featuring expert analysis and actionable insights for Australian property buyers
Marketing Innovation
13 min read

TikTok vs REA Group: How Social Media is Disrupting $4,000 Property Ads

Agents like Luke Saville are bypassing expensive traditional advertising ($4,000 REA, $1,500-$3,000 Domain) by using free TikTok and Instagram. His Hawthorn apartment achieved 325,000 views and sold above asking price in just 5 days.

#social-media #property-marketing #tiktok +4
Anderson Aguiar avatar

Anderson Aguiar

1 September 2025
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